BlackBerry needs to move quickly ifÃ‚Â its renewed focus on the enterprise marketÃ‚Â is to be a success, with acquisitions likely in the next few months, according to Markus Mueller, managing director of BlackBerry in Europe.
Speaking toÃ‚Â Mobile World Live, Mueller said:
Ã¢â‚¬Å“The mobile market is probably one of the fastest-developing markets you can think of so in this case it really is the fast company eats the slow company Ã¢â‚¬â€ so time is definitely a decisive factor.Ã¢â‚¬Â
Ã¢â‚¬Å“You will see BlackBerry doing acquisitions going forwards because of that time factor. Some stuff we develop ourselves, some stuff we acquire Ã¢â‚¬â€œ it depends on what is the fastest and best way to market.Ã¢â‚¬Â
The executive said the company wants to add additional services to its enterprise offerings in order for it to capitalise on its strong enterprise base in Europe.
Ã¢â‚¬Å“We want to go up the stack vertically and upsell additional services on top of our current MDM (mobile device management) solution and the challenge will be to get those services out to the market as soon as possible.Ã¢â‚¬Â
Ã¢â‚¬Å“There are a lot of reasons why people want to use a BlackBerry. We donÃ¢â‚¬â„¢t fear competition but on the other side we donÃ¢â‚¬â„¢t want to restrict people from being able to use BlackBerry if they donÃ¢â‚¬â„¢t use BES,Ã¢â‚¬Â
Ã¢â‚¬Å“What weÃ¢â‚¬â„¢re pretty much doing is on the software side and also the device side, we are entering the competitive mode,Ã¢â‚¬Â he added.
[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]