Back in June Billaway launched BBM Rewards with Creative Media Works, which operates as BBM Messenger, for consumers across Android and iOS platforms in Canada, the United States and South Africa.
BBM Rewards has now been expanded to the United Kingdom, Malaysia, Nigeria and Singapore.
BBM Messenger users across the four markets can now earn mobile airtime or gift cards via BBM Rewards when they engage in surveys and other activities. Free mobile airtime is available to anyone who uses the BBM Messenger application, which can be downloaded for free on iOS and Android smartphones.
To participate in the service, the user simply clicks on ‘Rewards’ in the BBM Discover menu within BBM Messenger.
The technology used for this service relies on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application. Since launching in South Africa two months ago, BBM Messenger users are saving up to 80% of their monthly airtime bill via BBM Rewards.
BBM Rewards enables market research firms, polls and survey companies to seek consumer insights on a variety of topics such as sports, beauty, politics, food, technology and more.
“Consumers’ opinions on important issues, current events, products and services are very valuable to organizations providing market research, polls and surveys. With BBM Rewards, you can now trade your thoughts and opinions for free mobile airtime, gaming credits or even tickets to local attractions,” explains Paul Harkins, CEO of Billaway.
“BBM Rewards is an easy, fun and best of all, cost-free way to lower your mobile bill and reduce costs on daily expenses.”
According to Matthew Talbot, CEO of Creative Media Works, the company, which operates and runs BBM globally,
“We’ve been busy adding a ton of new services to the BBM Discover menu that we know BBM users are interested to use in their daily lives. We are focusing on working with best-in-breed partners like Billaway to provide an enriched experience within BBM, giving users more compelling reasons to share BBM content and services with their friends and family.”