UK sales of BlackBerry Z10 are not dropping
Pacific Crest analyst James Faucette claimed that demand for the BlackBerry Z10 was not as high as a month ago and a recent price drop was a reaction to poor sales.
However Jefferies & Company have sparked a row over BlackBerry’s new smartphone by claiming that Pacific Crest are wrong and the BlackBerry Z10 is still much sought after.
Jefferies analyst Peter Misek wrote to clients saying:
“We physically checked six stores in London and Edinburgh on our recent marketing trip for signs of excess inventory or wavering Z10 demand. We found neither. All of the stores we visited had only a few devices in stock and sellthrough appeared fine.”
“We asked if any of the sales associates and managers had heard of too much inventory and the answer was consistently no. Additionally, they did know of two stores in their network that were sold out. So contrary to some reports the Z10 continues to sell steadily.”
With regards to the price cuts across the UK, Misek continues:
“We asked about price cuts and if this indicated waning demand or issues. Again this was deemed standard practice and brought the Z10 inline with the iPhone 5. We asked how quickly the iPhone 5 price fell and we were told one month or so.”
It’s not uncommon to find this happen in the UK, especially as online retailers are aplenty and usually offer cheap mobile phone contracts. The initial premium price of a flagship smartphone usually drops in price between 3 and 8 weeks followed by further price reductions over the next 6 months.