UAE Retailers unable to keep up with demand for the BlackBerry Z10
Retailers in the UAE are currently unable to keep up with demand for the BlackBerry Z10.
Following the UK and Canada, The Emirates is one of the first markets chosen for the launch of the phone, with sales starting on Sunday night.
While retailers said demand was high, some said they face limited supplies of the new handset.
Nadeem Khanzadah, the head of retail at Jumbo Electronics, said there was a shortage of supply of the new smartphone.
“At this moment we do not have enough stock … we expect to sell out by tomorrow,” he said. “The response has been great so far.”
“This is one of the biggest launches along the lines of the SIII and the iPhone 5. It will be a straight fight between all three.”
Neelesh Bhatnagar, the chief executive of Emax Electronics, also reported that the Z10 had been selling out.
“BlackBerry has told us that they will ensure there will be enough stock. They do not want to miss out on any sales. This phone is important and will be deciding the company’s future.”