RIMM is dead and becomes BB and BBRY
At the BlackBerry 10 launch event, CEO Thorsten Heins announced the fact that RIM would be rebranding as BlackBerry.
That change officially takes place this Monday, February 4.
WATERLOO, ONTARIO - Research In Motion (NASDAQ:RIMM)(TSX:RIM) confirms that, effective the start of trading on Monday, February 4, 2013, the Company’s new ticker symbols will take effect.
The company will trade as “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ.
The legal name of the company is not changing and the Company will do business as BlackBerry until shareholders vote for the official change at the Company’s Annual General Meeting later this year.
About BlackBerry
A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.
Naming them BlackBerry just makes sense.
I think it was a brilliant move for the brand. They have already been known as BlackBerry since the first device hit people’s hands. I have always called them BlackBerry and then corrected myself. They even tweeted a pic yesterday of the new signs on the building in Waterloo. It looks very cool.