RIM targets Number One position in India with BlackBerry 10
Research in Motion is aiming to become the number one smartphone brand in India after launching BlackBerry 10.
RIM officials feel that six smartphones being unveiled in 2013 on BlackBerry 10 OS platform will assist the smartphone maker to catapult to the number one position from the current third ranking.
For this, it needs to overtake both Samsung and Nokia. Apple is also trying to sell iPhone range in Indian mobile market aggressively.
At present, market share of Samsung in Indian smartphone market is 41.6 percent in the first half of 2012. Nokia is the second largest smartphone marker with 19.2 percent share. RIM has 12.1 percent share.
During Q1, 2013, RIM is planning to unveil 1-2 new BlackBerry smartphones on BlackBerry 10 OS platform in India. Ahead of its January 30 launch globally, RIM India announced special freebies on BlackBerry curve models.
Annie Mathew, head of alliances, RIM India, said:
“BlackBerry 10 is aimed at both small and large cities in India. The kind of response we are getting from the market will take us to the number one position in smartphone market in India.”
RIM India is expanding the presence of its phones in India by adding more partners and shops.