RIM targets Number One position in India with BlackBerry 10
Research in Motion is aiming to become the number one smartphone brand in India after launching BlackBerry 10.
RIM officials feel that six smartphones being unveiled in 2013 on BlackBerry 10 OS platform will assist the smartphone maker to catapult to the number one position from the current third ranking.
For this, it needs to overtake both Samsung and Nokia. Apple is also trying to sell iPhone range in Indian mobile market aggressively.
At present, market share of Samsung in Indian smartphone market is 41.6 percent in the first half of 2012. Nokia is the second largest smartphone marker with 19.2 percent share. RIM has 12.1 percent share.
During Q1, 2013, RIM is planning to unveil 1-2 new BlackBerry smartphones on BlackBerry 10 OS platform in India. Ahead of its January 30 launch globally, RIM India announced special freebies on BlackBerry curve models.
Annie Mathew, head of alliances, RIM India, said:
“BlackBerry 10 is aimed at both small and large cities in India. The kind of response we are getting from the market will take us to the number one position in smartphone market in India.”
RIM India is expanding the presence of its phones in India by adding more partners and shops.
I hope they do a surprise launch event in Delhi and inform people a day before the event about it.
I mean I get New York City, Toronto, London, Paris, Johannesburg and Dubai.
What I don’t get is missing out on the entire eastern side of the world
I thought BB was # 1 in the Philippines and Indonesia. What about them? I wouldn’t feel so bad for myself, after all, India didn’t have a riot at a BB store at the launch.
But seriously RIM, where is the love???
I can’t believe they are not having a launch event in India. I wonder what the reason is for that.
Yeah I did hear about Aircel on one of the sites, but Bharti Airtel and Vodafone are the big 2 in India. I carry a 9360 for work on Vodafone and a personal 9800 (yeah, that’s right) on Airtel.
Sine we have number portability, I am willing to switch both numbers to whichever one gets me the phones first.
Sadly there’s been no noise about BB10 here.
In India, Aircel have been confirmed as carrying BlackBerry 10 but I must admit I am surprised that there has been no other news there, considering RIM put so much importance on the country.
@Rapid John
gotta give you that one. But seriously it doesn’t even seem like there is a new phone/OS/platform launching here. Also considering that RIM wants to be #1 in India, where’s our launch?
For a country having such an untapped youth mass, I see no love from RIM.
It’s either die-hard fans like myself or people who hear from die-hard fans like me.
iPhone is just for the ones who want it known that they have one. Everyone and their dog has an Android phone and slowly but surely the loyal BB population is moving away.
For someone like me, it is a default choice and I wouldn’t go anywhere else, but for the ones that can and should persuaded, it seems there are no efforts being made.
Where are Bharti Airtel, Vodafone, Idea, Reliance, Aircel with their carrier confirmation? If you call any of them, they have no answer.
I don’t want to get one from the USA or UK (that’ll just be sad).
I too would like to see BlackBerry take No.1 position as early as possible and BB10 will storm the market
@Mayank With BlackBerry 10, you will only need one thumb
For a product that is launching in less than 10 days, I haven’t seen a single advertisement or a local carrier coming forward with confirmation like Verizon AT&T, t-mobile etc.
At least the others have their pages and trainings set up. Here, I expect the government to block most video and sharing features.
This coming from someone who is hanging in to a 9800 and a 9360.
Where is the love, I ask!!!
#BB10Believe
Woah! Seeing articles like this makes me feel so PROUD to be part of Team BlackBerry.. Feeling good!