RIM Raise the Bar With Built for BlackBerry Program
An app or game certified as Built for BlackBerry means it not just adheres to our BlackBerry 10 UI Guidelines, but it delivers a customer experience that is highly engaging, high caliber and demonstrates the beautiful, social, integrated essence of BlackBerry 10.
It’s said that the Built for BlackBerry criteria are pretty strict – and that’s true. They should be.
When RIM approves a title as Built for BlackBerry it means they’re putting the full weight of the brand behind that app or game.
These are the titles they will be looking at promoting and holding up as examples and have an expectation about those apps.
Apps and games for BlackBerry must:
- Focus on delivering intended content, keeping the screen as uncluttered of controls as possible.
- Implement gesture and flow techniques, such as peek gestures, for fluid user interaction.
- Provide effective processor, memory, and power management.
To be as transparent as possible, there have been many apps submitted that do meet these criteria. Over 900 Android apps submitted to the Built for BlackBerry program – and Android apps do not qualify for the program in any way. Neither do web launchers, simple apps that mobilise content with RSS feeds, flashlight apps, et cetera. The expectation is that apps certified as Built for BlackBerry have been designed, developed, and polished to provide an amazing experience for BlackBerry 10 customers.
We’ve also heard requests to add more detail to the Built for BlackBerry emails so that you can make changes necessary to achieve the Built for BlackBerry certification. Our team is working now to update what details we provide and you’ll start seeing those changes this week.
Quality applications will make the difference in a crowded marketplace and RIM want you to continue to tweak and build your apps to be part of this programs. Stay tuned for further evolutions of the Built for BlackBerry program and new incentives.