RIM Falls Off Top Five Global Smartphone Ranking for First Time Ever
Research In Motion has fallen off IDC’s list of the top five global smartphone makers (determined by marketshare) for the very first time.
IDC reports that RIM has slowly lost marketshare in recent years to Samsung and Apple, who now hold the number one and two positions. RIM’s marketshare peaked in 2009 at 20%. By 2010, this number had slipped to 16%. Last year, this number dropped again to just over 10%. This year, BlackBerry’s share has shrunk even further to less than 7%.
Since IDC first started tracking these statistics in 2004, RIM had always been in the top five—every single quarter without fail. But Samsung, whose share grew from 1.8% to nearly 32% from 2007 to 2012, has squeezed RIM out of the picture, alongside Apple, whose iPhone debuted in 2007 and now owns 17% of the world’s smartphone market.
“RIM is in uncharted territory now,” affirmed Kevin Restivo, an analyst with IDC.