PGA TOUR Will Introduce BlackBerry 10 App in 2013
PONTE VEDRA BEACH, Fla. – The PGA TOUR announced today that it is developing a new PGA TOUR app for the BlackBerry® 10 platform. The PGA TOUR app will be available for free on the BlackBerry® World™ storefront for all BlackBerry 10 customers later this season.
“Mobile continues to be a very important channel to engage with our fans and enhance their experiences,” said Paul Johnson, PGA TOUR Senior Vice President of Strategic Development, Digital Media and Entertainment. “We are excited to bring a PGA TOUR app to the BlackBerry 10 platform later this year.”
PGA TOUR fans using a BlackBerry 10 smartphone will soon have access to live scoring, video, news, statistics, and more, through a native application, available globally. Complete details on available content and features will be announced at a later date.
“Sports fans are some of the most engaged fans out there and the PGA TOUR app is a great example of how passion and access can drive engagement and conversation, and increase enjoyment of the sport – both as spectators and players,” said Martyn Mallick, Vice President, Global Alliances and Business Development. “We look forward to seeing the PGA TOUR app on BlackBerry 10 smartphones.”
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, cosanctioning more than 100 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica and PGA TOUR Canada.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $122 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.8 billion.
The PGA TOUR’s web site is PGATOUR.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.