BlackBerryÃ¢â‚¬â„¢s global shipments are projected to fall almost 50 percent this year to about 9.7 million smartphones, according to a new forecast today from research firm IDC.
BlackBerryÃ¢â‚¬â„¢s worldwide market share will slide to 0.8 percent in 2014 and may slip to 0.3 percent by 2018, IDC said.
The companyÃ¢â‚¬â„¢s operating system accounted for 1.9 percent of the market in 2013.
Ã¢â‚¬Å“The question of whether BlackBerry can survive continues to surface,Ã¢â‚¬Â IDC said in the statement.
Ã¢â‚¬Å“And with expectations that share will fall below 1 percent in 2014, the only way the company will be viable is likely through a niche approach based on its security assets.Ã¢â‚¬Â
Just the other day it was reported that BlackBerry market share has declined in South Africa for the very first time.
While BlackBerryÃ¢â‚¬â„¢s smartphone dominance continues to decline,Ã‚Â GoogleÃ¢â‚¬â„¢s Android operating system is expected to continue to dominate with 80.2 percent of the global market this year. AndroidÃ¢â‚¬â„¢s share will dip to 77.6 percent in 2018, IDC estimated.
MicrosoftÃ¢â‚¬â„¢s Windows phones are projected to increase market share from 2014 to 2018, rising to 6.4 percent from 3.5 percent, according to IDC.
AppleÃ¢â‚¬â„¢s iOS operating system will account for 13.7 percent of the market in 2018, down from 14.8 percent this year.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]