EE is supporting the launch of iPhone X with a brand new, multi-million-pound, multi-channel brand campaign that highlights the benefits of using the handset on EE’s 4G network.
The new ad sees Kevin Bacon join EE customers for a stroll in a busy park, stopping first for a chat with EE customer Tom who is power walking whilst streaming seamlessly to his iPhone X’s HD screen over 4G. Kevin then joins Claire, who is using EE’s 4G network to upload an image of her adorable quadruplets to Instagram.
The ad ends with Kevin being invited ‘out out’ by three clubbers who are seen trialling the new FaceID feature to unlock their iPhone X handsets. The ad creative is designed to highlight how EE customers continue to enjoy 4G in more places than any other network, and why EE is the best network to get the most out of this advanced smartphone.
The new campaign follows a series of recent award wins including Best UK Voice and Data Network by independent testers P3, as well as Best UK Consumer Network at the Mobile Choice Awards 2017, What Mobile Awards 2017 and Mobile Industry Awards 2017, and best operator by RootMetrics.
Max Taylor, MD of Marketing at EE, said:
“Kevin has once again teamed up with us to help tell customers about why they should choose EE for their new iPhone X. We know that those purchasing the iPhone X are going to be putting it through its paces, and they’re going to need a powerful network that can keep up. Only on EE, the network that continues to be independently voted number one, are customers going to be able to get the most out of this unique handset.”
The integrated campaign will run across TV and digital channels and continues to highlight the strength of the EE network for customers with the latest smartphones. The 30 second TV ad will premiere on Friday 3rd November during Gogglebox, before airing across highlight spots during The X Factor on Saturday 4thNovember and First Dates on Monday 6th November, as well as features across Facebook, Twitter and VoD.
The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Maxus, has led the multi-million-pound placement.