The North American International Auto Show (NAIAS) announced today that BlackBerry Executive Chairman & CEO John Chen will deliver a keynote address to the conference live from the Cobo Center in Detroit, Michigan.
As vehicles become increasingly connected and the future of self-driving cars becomes a reality, the importance of automotive security is the number one priority for manufacturers, suppliers, policy makers and customers.
The keynote will cover BlackBerry’s transformation into a world leader in cybersecurity solutions and services with special attention paid to their emergence as one of the most trusted partners in the automotive industry.
During the address, BlackBerry will also unveil and demonstrate a new product that will help to shape and secure the future of connected and self-driving cars.
Ryan LaFontaine, 2018 NAIAS Chairman said,
“Cybersecurity is a topic of extreme importance as the vehicles of tomorrow become more and more connected,”
“From global automakers and suppliers, to leading technology providers like BlackBerry, our show brings together key media and industry executives to experience and showcase innovations in automotive.”
The presentation will take place on Monday, January 15, 2018 at 2:10 PM EST and will be globally livestreamed.
AutoMobili-D will run from Sunday-Sunday January 14-21, 2018, and encompass over 150,000 sq ft in 2018. BlackBerry will have a display located in the “eMobility” community within AutoMobili-D where they will showcase their automotive technologies.