Back in November last year, we reported how Optiemus Infracom were to distribute and promote BlackBerry handsets to the Indian market.
According to a report coming out of India today, Optiemus has signed a 10-year a brand licensing agreement with the Canadian company to make and sell handsets for BlackBerry in India
Optiemus has reportedly bagged exclusive rights to design, manufacture and sell BlackBerry-branded smartphones, besides providing customer support in India and some neighbouring countries.
According to two senior industry executives who told ET.
“The company will focus on BlackBerry handsets priced between Rs 12,000 to Rs 20,000, which is the fastest growing segment in India,”
“The Delhi-based firm will localise BlackBerry handsets completely for the Indian market and expects to sell two million handsets in one year”.
BlackBerry will also license its security software and service suite to Optiemus whereby it will launch BlackBerry smartphones running on Google Android operating system and position them as ‘secured’ handsets. The handsets will also receive security updates directly from BlackBerry,
Besides India, Optiemus has the licence for the BlackBerry brand in Sri Lanka, Nepal and Bangladesh.
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