BlackBerry unveils the BlackBerry Z3 in the UAE

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BlackBerry Z3 now available in the UAE

BlackBerry today launched the BlackBerry Z3 in the UAE. The Z3 will be available across the UAE from July 6 for AED899 ($244).

Mike Al Mefleh, senior director, product management and services, Middle East, North Africa and Turkey for BlackBerry said:

“Initially the Z3 was introduced and targeted for the Indonesian and Iraq market where it was doing well and creating a lot of excitement and as a result, BlackBerry’s CEO John Chen decided that we should roll it out to eight more markets, the Middle East being one of them.

“The Middle East has shown a lot of interest and attraction to the Z3 and since we announced it on 24 June we have had many pre-orders in the store and it’s been very exciting. We have also had a lot of positive feedback in Dubai which helps us to reach a larger generation of customers.”

The BlackBerry Z3 is Android compatible and includes access to “hundreds and thousands of Android applications,” according to Al Mefleh.

“We need to go where the trend is and go with what people like, Z3 users will be able to install Instagram within minutes.”

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