Developing for BlackBerry platform makes sense in a developing market like South Africa
The Ster-Kinekor mobile application has passed over 200 000 downloads, the South African entertainment company announced.
The app is designed to help movie goers with the cinema experience by accessing seating information and viewing synopses and trailers for films.
This feature rich movie app with interactive seating plans, toggling between Ster-Kinekor and Nouveau cinemas has been created for the movie fans, by a team of movie fans who just love movies anytime, anywhere!
Since launching the application in September, it has been downloaded more than 200,000 times, mainly on BlackBerry devices.
The fact that the BlackBerry version of the Ster-Kinekor app has reached this download milestone so quickly is testament to the power of smart user-friendly design,” said Lynette Hundermark, head of product strategy at Prezence Digital, the company that built the application.
According to research from independent ad network InMobi, devices made by Research In Motion dominate the South African cellphone landscape.
Prezence argues that developing for the BlackBerry platform makes sense in a developing market like SA, despite several companies focused on creating apps for iOS or Android.
“It’s for this reason that while the focus for many other brands and agencies seem to be exclusively in the ‘trendy’ iOS and Android applications, we at Prezence Digital are always pushing our clients to also unlock the power of BlackBerry in South Africa,” said Tim Bishop, chief technology and innovation officer at Prezence Digital.
Telkom recently unveiled it app on the Apple App Store, but there have only been around 2 500 downloads in the two weeks since launch.