BlackBerry Z10 seeing widespread sell-outs in the UK
According to channel checks conducted by Jefferies & Co., BlackBerry Z10 sales are evidently off to a good start.
Jefferies analyst Peter Misek reports lines outside a number of U.K .retailers selling the device, and says that sell-outs of the white Z10 have been widespread.
The black Z10 is easier to come by, but Misek says that with that device, too, stocks are limited.
“We believe Carphone Warehouse is seeing widespread sell-outs, while O2, Vodafone, Orange and EE are seeing robust demand,” Misek explained. “We estimate sell-in to be at least several hundred thousand units.”
While the U.K. is among the biggest BlackBerry markets in the world — if not the biggest — it’s far, far smaller than the U.S., a crucial market for BlackBerry.
If the Z10 sees demand similar to that of the U.K. when it debuts in the U.S. in March, BlackBerry may have a chance to regain some of the traction it’s spent the past five years losing.
“To put [these early Z10 numbers] in perspective, the iPhone had first weekend sales of 5 million plus in the U.S.,” Misek said. “The U.S. is five times larger so continued strong sales could bode very well for Blackberry.”