BlackBerry Z10 launches to strong demand in Canada
Following what can only be described as a successful launch in the UK, the BlackBerry Z10 launched to strong demand in Canada yesterday.
In the UK, a Carphone Warehouse store was sold out of the smartphone within half an hour. Similarly in Canada, most retailers have sold out of the smartphone today.
BCE, said early orders for the Z10 have topped any previous BlackBerry model, while one Rogers outlet in Toronto had sold out of the Z10 by 11 a.m. today on the first day.
CEO Thorsten Heins gave a speech to Canadian investors and was at a Rogers store to hand out the first Z10 sold in North America.
Pierre Ferragu, an analyst at Sanford C. Bernstein in London stated.
“Even if the long-term prospects for the platform are very uncertain, we believe all is in place for BlackBerry 10 to enjoy a great debut,”
Ferragu raised his rating on BlackBerry to the equivalent of a buy yesterday after getting preliminary sales information from his contacts in the industry.
“Initial feedback we have received from distributors on the first days of sales is particularly positive,” he said.