BlackBerry Z10 launched in Jakarta, Indonesia
The BlackBerry Z10 was launched at the Ritz Carlton in Jakarta on Monday and will be available at all BlackBerry Lifestyle outlets across the country starting next week.
Available in black and white, the Z10 will retail for Rp 6,999,000 beginning on March 15.
Hastings Singh, BlackBerry’s managing director for South Asia, said at the launch on Monday that BlackBerry 10 was a brand new start for the company.
As for the redesigned operating system, Hastings said it was built from the ground up to offer new ways of multitasking and using apps, as well as to support connectivity.
Vivek Bhardwaj, BlackBerry’s head of software portfolio, said that they are shaping the new BlackBerry experience by making things simple.
“BlackBerry is stepping away from traditional use of smartphones,” he said. “BlackBerry Flow is gesture-based, and we believe it’s the future.”
Hastings said Indonesia was the key market for BlackBerry.
“Indonesia has given us inputs for the design of the product,” Singh said.
BlackBerry conducted focus group discussions in the country and sought feedback and product insights from Indonesian customers.
Via Photo By Supri/Reuters