BlackBerry continues to excel when it comes to Social Media
BlackBerry continues to excel when it comes to Social Media.
BlackBerry leads this week’s top People Talking About This gainers with over 9.6 million stories published on Facebook user’s pages. The brand has begun to use global pages, merging page Likes and PTAT with 27 different region pages.
The top 10 product and service pages saw PTAT growth between 50,629 and 1,714,908 engagements. Facebook compile this list with their PageData tool, which tracks page growth across Facebook.
|#||Name||People Talking About||Daily Growth||Weekly Growth|
|4||Wexley School for Girls||285,447||+48,917||+249,410|
|9||Hunter Safety System||169,816||+8,996||+139,657|
|10||The Conservative Newsfeed||170,628||+50,629||+107,751|
BlackBerry benefits from the merging of its pages, as it makes all pages appear healthy with customer engagement regardless of region.
For example, from the screenshots below, the U.S. page helps to bolster the Australia/New Zealand page’s PTAT by contributing to the total global PTAT.
Global brands in the future could introduce a metric calculating the overall engagement ratio for all of their pages.